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Privacy Policy & Cookie Disclosure

Last Updated: November 2026 | Effective Date: November 2026

1. Introduction

Mercury Platform (“we,” “our,” or “us”) is committed to protecting your privacy and complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy and Cookie Disclosure explains how personal data and cookies are collected, processed, and safeguarded when you visit https://mercury-platform.com.

2. Google AdSense & Third-Party Advertising Cookies

We use Google AdSense (Publisher ID: pub-5011262596606582) to serve advertisements on our platform. In accordance with Google AdSense program policies, please note the following:

  • Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website or other websites across the internet.
  • Google's use of advertising cookies enables it and its partners to serve personalized or contextual advertisements to you based on your visits to our site and/or other sites.
  • You may opt out of personalized advertising by visiting Google Ads Settings.
  • Alternatively, you can opt out of third-party vendors' use of cookies for personalized advertising by visiting www.aboutads.info or the European Interactive Digital Advertising Alliance (EDAA) consumer choices page at www.youronlinechoices.eu.

3. Google Tag Manager & Consent Mode v2

Our platform implements Google Tag Manager (Container ID: GTM-WPV9MFZS) and adheres strictly to Google Consent Mode v2.

By default, advertising storage (ad_storage), user data transmission (ad_user_data), personalization (ad_personalization), and analytics storage (analytics_storage) are set to a denied state. Non-essential tracking cookies are not stored or transmitted until you provide explicit affirmative consent.

4. Categories of Data We Collect

Technical & Log Data: Internet Protocol (IP) address, browser type and version, operating system, timestamp, and referring URL.

Account Data: If you register for platform services, we store your name, email address, organization identity, and account credentials using secure cryptographic hashing.

Commercial Inputs: Wholesale catalogues, scenario parameters, and creator campaign configurations entered into the platform remain tenant-isolated.

5. Your Statutory Rights (UK GDPR)

Under the UK GDPR and Data Protection Act 2018, you have the following rights:

  • Right of Access: Request a copy of your personal data held by us.
  • Right to Rectification: Request correction of inaccurate personal data.
  • Right to Erasure (“Right to be Forgotten”): Request deletion of your personal information.
  • Right to Restrict or Object: Restrict or object to the processing of your data under specific conditions.
  • Right to Data Portability: Obtain a portable, machine-readable copy of your personal data.

You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO), at https://ico.org.uk/.

6. Contact Information

For questions regarding this Privacy Policy, cookie disclosures, or to exercise your statutory rights, please contact our Data Protection team at: privacy@mercury-platform.com.